From February 9-12 we conducted a study for Greenlight, which asked 1034 U.S. Respondents with children from 8-18 their feelings about teaching their kids about financial literacy. A notable statistic we found was that 93% of parents believe it is important for financial institutions to provide education for their children, but only 16% offer these services.

This study was recently cited by Yahoo! Finance in an article discussing the partnership between Apiture and Greenlight.

Author Notes:

Jeffrey Henning

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Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.