by Jeffrey Henning | Apr 4, 2019 | B2B Surveys, Consumer Surveys, In the News, Nonprofit Surveys, Retail Surveys
A recent 4A ‘s survey, conducted with Researchscape, shows the main reasons consumers stop shopping a brand are quality, price, reliability and trust. Of note, 25% of respondents said they had political reasons for why they stopped doing business with a brand,...
by Jeffrey Henning | Mar 27, 2019 | B2B Surveys, Employee Surveys, In the News
The Institute of Public Relations Research is working with consulting firm RFP Associates to conduct what is believed to be the PR industry’s first national research into the agency search and hiring processes. The results will be presented at the Institute of Public...
by Jeffrey Henning | Mar 13, 2019 | consumer-research, MRX Surveys
The three most widely owned pets are dogs (51%), cats (38%), and fish (9%), according to a recent Researchscape survey of 1,000 U.S. adults. Only a third of Americans do not currently own any pets (32%). The majority of dog owners own 1 dog (63%), but another quarter...
by Jeffrey Henning | Mar 7, 2019 | Consumer Surveys, Government and Policy Surveys, In the News
Opponents and supporters of a proposed bill on shared parenting voiced their opinions at the Statehouse on Thursday. Senate Bill 157 would impose a presumption that it is in the best interests of the child for fit, willing and able parents to have temporary joint...
by Jeffrey Henning | Mar 4, 2019 | B2B Surveys, In the News, Retail Surveys
Evergage, The 1-to-1 Platform company, announced milestones from a successful fiscal year, ending Jan. 31, 2019. As more organizations turn to Evergage to drive 1-to-1 digital engagement, Evergage’s FY18 revenues grew more than 50% over the previous year’s, while...
by Jeffrey Henning | Feb 21, 2019 | B2B Surveys, Cloud Platform Surveys, In the News
The buzz around the Customer Data Platform (CDP) technology category has exploded in recent years. I don’t think a day goes by when I don’t run into an article that mentions CDPs (although I am a tech marketer). But as with all new martech classifications, there is a...
