by Jeffrey Henning | Oct 1, 2013 | Blog
Just as Affectiva found that combining self-reported data with facial coding produced better results, Carlos Jaime Velasco of Neurosketch in Columbia found that combining old and new research methods offers a better understanding of consumer behavior, he reported at...
by Jeffrey Henning | Sep 25, 2013 | Blog
At the 2013 ESOMAR Annual Congress in Istanbul, Nick Langeveld and Rana El Kaliouby of Affectiva discussed their research with Mars into using facial coding to understand the relation between emotional ads and sales effectiveness. “Good ads solicit strong emotion:...
by Jeffrey Henning | Sep 24, 2013 | Blog
At the 2013 ESOMAR Annual Congress today in Istanbul, Dominique Delfaud of Mane Flavour & Fragrance in France and John Pawle of QRi Consulting in the UK discussed using synesthesia to create “a visually interactive experience of flavor.” Mane, since 1871 a...
by Jeffrey Henning | Sep 18, 2013 | Blog
At the 2013 AAPOR conference, researchers from Westat and the IRS reported on the effect of offering multiple survey modes on response rates. The research was implemented with the IRS Individual Taxpayer Burden survey, which measures the amount of time and money spent...
by Jeffrey Henning | Sep 11, 2013 | Blog
Yesterday, Josh Kamowitz and Brent Snider of BrainJuicer presented a webinar, “Love at First Test: Why Feelings Matter When Optimizing Concepts.” Traditionally, concept tests have focused on measuring consumers’ rational reactions to product concepts. First, a concept...
by Jeffrey Henning | Aug 22, 2013 | Blog
Terry Heaton, president at Reinvent21, recently interviewed me by email for his article, “Are We Giving Google Too Much Information?”. I thought I would re-run the interview here, since he included my punch line without the set up. 🙂 Interview Q: Are these...
