by Jeffrey Henning | Sep 24, 2013 | Blog
At the 2013 ESOMAR Annual Congress today in Istanbul, Dominique Delfaud of Mane Flavour & Fragrance in France and John Pawle of QRi Consulting in the UK discussed using synesthesia to create “a visually interactive experience of flavor.” Mane, since 1871 a...
by Jeffrey Henning | Sep 18, 2013 | Blog
At the 2013 AAPOR conference, researchers from Westat and the IRS reported on the effect of offering multiple survey modes on response rates. The research was implemented with the IRS Individual Taxpayer Burden survey, which measures the amount of time and money spent...
by Jeffrey Henning | Sep 11, 2013 | Blog
Yesterday, Josh Kamowitz and Brent Snider of BrainJuicer presented a webinar, “Love at First Test: Why Feelings Matter When Optimizing Concepts.” Traditionally, concept tests have focused on measuring consumers’ rational reactions to product concepts. First, a concept...
by Jeffrey Henning | Aug 22, 2013 | Blog
Terry Heaton, president at Reinvent21, recently interviewed me by email for his article, “Are We Giving Google Too Much Information?”. I thought I would re-run the interview here, since he included my punch line without the set up. 🙂 Interview Q: Are these...
by Jeffrey Henning | Aug 21, 2013 | Blog
As part of the CASRO webinar series, a few weeks ago Pete Cape, global knowledge director of SSI, discussed his research into respondents’ use of grids. It began with a mystery posed by the 2009 paper, “Beyond ‘Trapping’ the Undesirable Panelist: Use of Red Herrings...
by Jeffrey Henning | Jul 31, 2013 | Blog
The most common problem with the draft questionnaires that are sent to me is the use of leading questions. A leading question suggests the answer the survey author is looking for and often unintentionally reflects the author’s bias. As a result, the answers to such...
