Video Channel Brings Market Research Business News

One research news service getting some shout-outs from the podium at the MRA’s Corporate Research Conference last week was Bob Lederer’s Research Business DAILY Report, a YouTube channel with over 300 videos providing market research business news. Bob was kind enough...

Emotion and Inspiration at the Van Gogh Museum

At the 2013 ESOMAR Annual Congress in Istanbul, Laurine van de Wiel of the Van Gogh Museum in Amsterdam and Saskia Brocx of TNS NIPO in the Netherlands discussed “how emotion-based visitor research can create engaging brand experiences.” “As researchers we help with...

Do Emotions in Advertising Drive Sales?

At the 2013 ESOMAR Annual Congress in Istanbul, Nick Langeveld and Rana El Kaliouby of Affectiva discussed their research with Mars into using facial coding to understand the relation between emotional ads and sales effectiveness. “Good ads solicit strong emotion:...

How Does Your Cappuccino Feel?

At the 2013 ESOMAR Annual Congress today in Istanbul, Dominique Delfaud of Mane Flavour & Fragrance in France and John Pawle of QRi Consulting in the UK discussed using synesthesia to create “a visually interactive experience of flavor.” Mane, since 1871 a...