by Jeffrey Henning | Oct 17, 2013 | Blog
At the third annual Corporate Researchers Conference of the Marketing Research Association, Reed Cundiff, the general manager of the Microsoft insights team, discussed the challenges his organization has been addressing. Reed leads a team of 90 researchers, which is...
by Jeffrey Henning | Oct 13, 2013 | Blog
One research news service getting some shout-outs from the podium at the MRA’s Corporate Research Conference last week was Bob Lederer’s Research Business DAILY Report, a YouTube channel with over 300 videos providing market research business news. Bob was kind enough...
by Jeffrey Henning | Oct 10, 2013 | Blog
At the 2013 ESOMAR Annual Congress in Istanbul, Laurine van de Wiel of the Van Gogh Museum in Amsterdam and Saskia Brocx of TNS NIPO in the Netherlands discussed “how emotion-based visitor research can create engaging brand experiences.” “As researchers we help with...
by Jeffrey Henning | Oct 10, 2013 | Blog
When Google Consumer Surveys (GCS) first debuted on March 29, 2012, many thought it would be just another flash in the pan, like Google Wave, Google Desktop, Google Buzz, or any of the dozens of other dead Google products. Others hoped Google would dramatically expand...
by Jeffrey Henning | Oct 1, 2013 | Blog
Just as Affectiva found that combining self-reported data with facial coding produced better results, Carlos Jaime Velasco of Neurosketch in Columbia found that combining old and new research methods offers a better understanding of consumer behavior, he reported at...
by Jeffrey Henning | Sep 25, 2013 | Blog
At the 2013 ESOMAR Annual Congress in Istanbul, Nick Langeveld and Rana El Kaliouby of Affectiva discussed their research with Mars into using facial coding to understand the relation between emotional ads and sales effectiveness. “Good ads solicit strong emotion:...
