by Jeffrey Henning | Oct 24, 2013 | Blog
In a keynote presentation at the Marketing Research Association’s third annual Corporate Researcher Conference, Michael Mathias, the general manager of FindLaw, described for researchers “What Your CEO Really Wants from Marketing Research.” Michael...
by Jeffrey Henning | Oct 22, 2013 | Blog
Eric Siegel, Ph.D., founder of Predictive Analytics World and author of Predictive Analytics, kicked off the Marketing Research Association’s third annual Corporate Research Conference last week with a great introduction to predictive analytics. Eric defined...
by Jeffrey Henning | Oct 17, 2013 | Blog
At the third annual Corporate Researchers Conference of the Marketing Research Association, Reed Cundiff, the general manager of the Microsoft insights team, discussed the challenges his organization has been addressing. Reed leads a team of 90 researchers, which is...
by Jeffrey Henning | Oct 13, 2013 | Blog
One research news service getting some shout-outs from the podium at the MRA’s Corporate Research Conference last week was Bob Lederer’s Research Business DAILY Report, a YouTube channel with over 300 videos providing market research business news. Bob was kind enough...
by Jeffrey Henning | Oct 10, 2013 | Blog
When Google Consumer Surveys (GCS) first debuted on March 29, 2012, many thought it would be just another flash in the pan, like Google Wave, Google Desktop, Google Buzz, or any of the dozens of other dead Google products. Others hoped Google would dramatically expand...
by Jeffrey Henning | Oct 10, 2013 | Blog
At the 2013 ESOMAR Annual Congress in Istanbul, Laurine van de Wiel of the Van Gogh Museum in Amsterdam and Saskia Brocx of TNS NIPO in the Netherlands discussed “how emotion-based visitor research can create engaging brand experiences.” “As researchers we help with...
