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PDI Releases New Study on Evolving Consumer Preferences Towards Loyalty Programs and Rewards Currencies
...The Road to Rewards Report 2019 addresses top challenges facing CPG brands and retailers including grocery and convenience stores. The report...
Chief Digital Officers Are More Secure In Their Jobs Than Often Assumed
Contrary to widespread thinking that the chief digital officer position has a short shelf-life, a large majority of business and IT professionals...
What Consumers Think About Loyalty and Rewards
...The report addresses top challenges facing CPG brands and retailers, including grocery and convenience stores and examines how they can improve...
Back-to-school in review—shoppers still prefer to purchase in-store
The back-to-school shopping season has largely wrapped up, and although we’re still waiting for a spending breakdown, there’s one thing we...
Exactly what Online Shoppers Value Most within their Favorite Retailer
Online shoppers say the one thing they value most in their preferred retailer or brand is dependability, based on recent research through...
33 PERCENT OF AMERICANS ARE LESS PROUD TO BE AMERICAN DUE TO DONALD TRUMP: DATA
On this Fourth of July, 33 percent of Americans say Donald Trump has them feeling less proud to be an American, according to new data released by a...
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Where Does Gen Z Want to Work? Spotify, It Turns Out
We conducted the 2022 Career Interest Survey [PDF], the 13th overall, for the National Society of High School Scholars. This study of over 11,495...
A Nation of Gamers: Two Thirds of Americans Play Games Each Week
We conducted a survey of 1,074 U.S. adults from April 22 to 24, 2022 for Troy Press to get an understanding of their gaming habits. The study...
The State of Small Business in 2022: Majority of Owners Have Less Than $5,000 Free Cash Flow, Wave Survey Finds
Our study for one-stop money management solution for small businesses, Wave, was recently released. This online survey of 1,202 U.S. small business...