A Decade of Continuous Innovation
As we celebrate our 10th anniversary since the founding of Researchscape, I have a newfound appreciation for our dedication to continuous...
Yes/No Questions vs. All-That-Apply Questions
Sometimes you have to say “No” to yes/no questions! While such questions are easy to write, they are not right for every task.
The Case for Fully Labeled Scales
Your client says that questionnaire you’re writing should ask your customers “What is your overall satisfaction with our product?” and should use a...
Weighting Survey Results
The American Association of Public Opinion Researchers encourages journalists to ask how newsmaker surveys were weighted. Yet, of surveys announced...
Report Survey Results without Parroting the Questionnaire
When you analyze and report survey results, focus on the story you want to tell – don’t assume the questionnaire’s structure is the best for...
Rewrite Agreement Scales to Eliminate Acquiescence Bias
Agreement scales, measuring how much the public agrees or disagrees with a particular idea, are one of the most popular types of questions....
Asking About Race and Ethnicity
The U.S. Census Bureau has been slowly releasing data from the 2020 Census and as a result we’ve made a couple of updates to our work. First, and...
The Case for 5-Point Unipolar Scales
As teams assemble questionnaires for us to review, these draft survey instruments often end up with a mishmash of scales, with different questions...
Conducting C-Suite Surveys Today
When I first started out in research, we would conduct executive interviews face-to-face. I would often both cold-call the executives in advance and...
Data Quality and the Tragedy of Mistrust
At the ESOMAR Insights Festival last week, Pete Cape of Dynata provided a wide-ranging “State of the Panel Industry” address, focusing on the theme...
Asking Too Much
Respondents will answer the questions you ask, but they may not spend the effort to be accurate. For some questionnaires, it’s simply not possible.
The Questions that Leaders Should Ask About Data
At the Insights Association NEXT conference yesterday, Andrea Jones-Rooy of New York University shared some perspectives for the questions that...