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The Case for 5-Point Unipolar Scales

The Case for 5-Point Unipolar Scales

by Jeffrey Henning | Jul 30, 2021 | Blog

As teams assemble questionnaires for us to review, these draft survey instruments often end up with a mishmash of scales, with different questions...

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Rating Scales to use when Writing Surveys

Rating Scales to use when Writing Surveys

by Jeffrey Henning | Jun 16, 2021 | Blog

An easy way to follow the best practice of using 5-point fully-labeled unipolar scales when writing surveys is to use common rating scales like the...

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Conducting C-Suite Surveys in 2021

Conducting C-Suite Surveys in 2021

by Jeffrey Henning | Feb 8, 2021 | Blog

When I first started out in research, we would conduct executive interviews face-to-face. I would often both cold-call the executives in advance and...

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Data Quality and the Tragedy of Mistrust

by Jeffrey Henning | Sep 23, 2020 | Blog, MRII

At the ESOMAR Insights Festival last week, Pete Cape of Dynata provided a wide-ranging “State of the Panel Industry” address, focusing on the theme...

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The Questions That Leaders Should Ask When Presented Results

by Jeffrey Henning | Jun 3, 2020 | Blog, MRII

At the Insights Association NEXT conference yesterday, Andrea Jones-Rooy of New York University shared some perspectives for the questions that...

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The Questions that Leaders Should Ask About Data

The Questions that Leaders Should Ask About Data

by Jeffrey Henning | Jun 3, 2020 | Blog

At the Insights Association NEXT conference yesterday, Andrea Jones-Rooy of New York University shared some perspectives for the questions that...

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Scenario Planning For Insights Professionals

by Jeffrey Henning | May 18, 2020 | Blog, MRII

I recently was reviewing this scenario-planning workshop, not realizing it was run by Carol Shea, of Olivetree Insights. Seeing it, I reached out to...

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Migrating Qualitative Projects Online

by Jeffrey Henning | Apr 13, 2020 | Blog, MRII

The Insights Association ran a great webinar on “Migrating Qualitative Projects Online” with Katrina Noelle of KNow Research and Scoot Insights and...

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Conducting Research During A Pandemic

by Jeffrey Henning | Mar 21, 2020 | Blog, MRII

What should we keep in mind while conducting research during a pandemic? Good researchers, qual and quant, are empathetic. They empathize with...

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Life Shifts Across Three Generations

by Jeffrey Henning | Mar 4, 2020 | Blog, MRII

At Quirks Brooklyn yesterday, Lori Bitter of AARP and Alison Bryant and Lisa Cooper of RTi Research discussed their research into life shifts among...

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Segmentation At Scale: Applying Segments To A Panel

by Jeffrey Henning | Mar 3, 2020 | Blog, MRII

At Quirks Brooklyn today, Rick Stringer, Crayola’s vice president of customer solutions, recounted “how Crayola tied consumers’ mindsets,...

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How First-Party Data Can Help Build Direct Customer Relationships

by Jeffrey Henning | Mar 3, 2020 | Blog, MRII

At Quirks Brooklyn today, Deepa Iyer from Fossil Group, joined by Jackie Lorch from Dynata, discussed “how Fossil Group incorporates first-party...

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