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Issues with Grid Questions

Issues with Grid Questions

by Jeffrey Henning | Dec 1, 2022 | Blog

Grid or matrix questions are a concise technique for visually representing a series of items to be rated on a common scale. Unfortunately, grid questions raise a number of issues.

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6 Ways to Outcompete Other Newsmaker Surveys

6 Ways to Outcompete Other Newsmaker Surveys

by Jeffrey Henning | Nov 1, 2022 | Blog

The pitching of newsmaker surveys is becoming more competitive, with PR professionals improving the comprehensiveness of their campaigns.

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Common Mistakes when Writing Survey News Releases

Common Mistakes when Writing Survey News Releases

by Jeffrey Henning | Oct 3, 2022 | Blog

Survey news releases have their own unique needs, in part due to the statistical material they present. Here are some common mistakes made when...

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A Decade of Continuous Innovation

A Decade of Continuous Innovation

by Jeffrey Henning | Sep 12, 2022 | Blog

As we celebrate our 10th anniversary since the founding of Researchscape, I have a newfound appreciation for our dedication to continuous...

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Yes/No Questions vs. All-That-Apply Questions

Yes/No Questions vs. All-That-Apply Questions

by Jeffrey Henning | Mar 31, 2022 | Blog

Sometimes you have to say “No” to yes/no questions! While such questions are easy to write, they are not right for every task.

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The Case for Fully Labeled Scales

The Case for Fully Labeled Scales

by Jeffrey Henning | Feb 28, 2022 | Blog

Your client says that questionnaire you’re writing should ask your customers “What is your overall satisfaction with our product?” and should use a...

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Weighting Survey Results

Weighting Survey Results

by Jeffrey Henning | Jan 28, 2022 | Blog

The American Association of Public Opinion Researchers encourages journalists to ask how newsmaker surveys were weighted. Yet, of surveys announced...

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Report Survey Results without Parroting the Questionnaire

Report Survey Results without Parroting the Questionnaire

by Jeffrey Henning | Dec 20, 2021 | Blog

When you analyze and report survey results, focus on the story you want to tell – don’t assume the questionnaire’s structure is the best for...

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Rewrite Agreement Scales to Eliminate Acquiescence Bias

Rewrite Agreement Scales to Eliminate Acquiescence Bias

by Jeffrey Henning | Nov 17, 2021 | Blog

Agreement scales, measuring how much the public agrees or disagrees with a particular idea, are one of the most popular types of questions....

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Asking About Race and Ethnicity

Asking About Race and Ethnicity

by Jeffrey Henning | Oct 28, 2021 | Blog

The U.S. Census Bureau has been slowly releasing data from the 2020 Census and as a result we’ve made a couple of updates to our work. First, and...

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Pros and Cons of Including Partial Responses to Surveys

Pros and Cons of Including Partial Responses to Surveys

by Jeffrey Henning | Sep 30, 2021 | Blog

Our standard practice for business-to-business surveys and surveys of our clients’ own house lists is to include the responses from incomplete...

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When and How to Use Bipolar Scales

When and How to Use Bipolar Scales

by Jeffrey Henning | Aug 31, 2021 | Blog

Bipolar scales such as Completely dissatisfied to Completely satisfied tend to be overused and misused in survey research today and can often be...

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