To improve the representativeness of our online surveys, we – like most survey researchers – use quota sampling to closely mirror the U.S....

With the NFL draft today, many rumors and predictions have been rumbling for weeks, waiting to see what players will be picked by which teams. While...

Way back in 1947, John Campbell, Jr., the editor of Astounding Science Fiction, articulated a central premise of the genre he was shaping: “To be...

In the 2015 GRIT survey, we learnt that 79% of researchers used qualitative research in 2015, and 90% used quantitative research – in fact, 68% of...

For the 20th edition of the GreenBook Research Industry Trends Report, we followed up our research into panel satisfaction by looking at provider...

The GreenBook team and assorted volunteers are now hard at work on designing the next wave of this twice-annual study state of the research...

Today, surveys are too often approached in isolation, when they should be part of a larger research design, whether making up the meat in a qual...

Market research is often reduced to two methods: surveys and focus groups. Of these, surveys are by far the most popular, thanks to the relative...

Recently a client asked us to do a factor analysis prior to a cluster analysis. A what before a what?! Cluster Analysis Let’s start with cluster...

For an ad-supported website that was losing market share to competitors, Researchscape streamlined the Web Acceptance Model and updated it to follow...

With Super Bowl LI right around the corner, many are curious as to how the fans feel about the big game, the teams, and the players who will be...

Major changes are transforming online surveys, making traditional panel research less representative, severely impacting tracking studies....

Major changes are transforming online tracking studies, as traditional panel research becomes less representative: Increasing Mobile Participation -...

Surveys are a proven and effective method of generating publicity for organizations. For instance, Visa’s annual survey about prom spending has been...

Finally, with the campaign assets in place, it is time to write the actual news release or series of releases. These should follow typical best...

Ultimately publicity is about generating business for organizations, yet most press releases aren’t optimized for this. Only 13% of 2016 survey...

Bloggers, in general, are even more pressed for time than reporters and are more likely to cut corners when reporting on your news release. All the...

Most survey news releases simply include a summary of key findings of the survey, without accompaniment. Modest additional effort can create news...

For representative results, it is more important that sampling be well designed than that there be thousands of responses. Unfortunately, this is a...

Just over one third of respondents (35%) are very or completely satisfied with the National Football League, while a quarter (24%) are not at all...

The typical survey reported in the 2016 corpus of news releases has 1,000 respondents (median size), with 73% having 500 or more responses, 55%...

Writing a questionnaire for a newsmaker survey is different than designing a customer satisfaction or general market research survey. Such general...

I’m old enough to remember typing pools – though not old enough to remember when the secretaries in them were using typewriters. They were using...

Setting a goal focuses your efforts and saves time and budget that might have gone to extraneous details. Long Term Build brand awareness –...

Probability sampling remains the gold standard for producing results that are representative of target populations. So much so that non-probability...