The Case for 5-Point Unipolar Scales
As teams assemble questionnaires for us to review, these draft survey instruments often end up with a mishmash of scales, with different questions...
Rating Scales to use when Writing Surveys
An easy way to follow the best practice of using 5-point fully-labeled unipolar scales when writing surveys is to use common rating scales like the...
Conducting C-Suite Surveys in 2021
When I first started out in research, we would conduct executive interviews face-to-face. I would often both cold-call the executives in advance and...
Data Quality and the Tragedy of Mistrust
At the ESOMAR Insights Festival last week, Pete Cape of Dynata provided a wide-ranging “State of the Panel Industry” address, focusing on the theme...
The Questions That Leaders Should Ask When Presented Results
At the Insights Association NEXT conference yesterday, Andrea Jones-Rooy of New York University shared some perspectives for the questions that...
The Questions that Leaders Should Ask About Data
At the Insights Association NEXT conference yesterday, Andrea Jones-Rooy of New York University shared some perspectives for the questions that...
Scenario Planning For Insights Professionals
I recently was reviewing this scenario-planning workshop, not realizing it was run by Carol Shea, of Olivetree Insights. Seeing it, I reached out to...
Migrating Qualitative Projects Online
The Insights Association ran a great webinar on “Migrating Qualitative Projects Online” with Katrina Noelle of KNow Research and Scoot Insights and...
Conducting Research During A Pandemic
What should we keep in mind while conducting research during a pandemic? Good researchers, qual and quant, are empathetic. They empathize with...
Life Shifts Across Three Generations
At Quirks Brooklyn yesterday, Lori Bitter of AARP and Alison Bryant and Lisa Cooper of RTi Research discussed their research into life shifts among...
Segmentation At Scale: Applying Segments To A Panel
At Quirks Brooklyn today, Rick Stringer, Crayola’s vice president of customer solutions, recounted “how Crayola tied consumers’ mindsets,...
How First-Party Data Can Help Build Direct Customer Relationships
At Quirks Brooklyn today, Deepa Iyer from Fossil Group, joined by Jackie Lorch from Dynata, discussed “how Fossil Group incorporates first-party...