Measurement Matters: Insights from PR Council and AMEC’s Industry Survey
We surveyed agencies and brands about their measurement practices.
Setting Goals for PR Surveys
Goals for newsmaker surveys focus your efforts and save you time and budget. Common goals might serve either the long term or short term.
10 Tips for Questionnaire Design
When I’m reviewing a questionnaire, here are the top 10 things I remind my co-authors: Keep the respondent in mind – Write from their point of view,...
Using AI to Eliminate My Job
For ten years, I’ve been training an AI to do my job. Since I couldn’t hit up the neighborhood Jawas to buy an off-the-shelf droid, we have had to...
Order Bias Is a Larger Source of Error Than You Think
Randomizing choice lists is one of the easiest ways at your disposal to greatly improve the quality of your survey data.
The Electrical Grid of Panel Providers
Think of panel as the electrical grid that powers the MRX industry. Like energy providers, panels have varied sources.
The Diseconomies of Scale of Survey Research
Typically the more you purchase, the lower the price. Not consistently so with survey sample size.
Modular Surveys: Shorter Surveys with More Questions
Given the trend towards 8-minute surveys, how do you shorten your survey while packing in as many questions?
Replace Annual Plans with Agile Strategic Planning
While we use agile software development, we only recently switched to agile strategic planning.
Rating Scales to use when Writing Surveys
To follow the best practice of using 5-point fully-labeled unipolar scales, use common rating scales like the following.
Maximizing Respondents’ Cooperation: Applying H.P. Grice’s 4 Cooperative Maxims
Respondents apply a conversational frame when answering survey questions.
Trends in 2023 Survey News Releases
Two key trends are the increase links to lead-generation forms and the increased bundling of B2C surveys with B2B surveys.