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Connecting the Customer Dots Is Vital to Business

Connecting the Customer Dots Is Vital to Business

by Jeffrey Henning | Jul 26, 2017 | B2B Surveys, Cloud Platform Surveys, Consumer Surveys, In the News, Worldwide Surveys

Most companies believe they make it a priority to really know their customers, but the perception of many consumers is that businesses don’t make the effort to understand them. A recent study conducted by Researchscape on behalf of cloud and big data integration...

Email Marketing Is a Double Win for Customer Acquisition, Retention

by Jeffrey Henning | Jul 21, 2017 | Uncategorized

For most small- and medium-sized retailers in the US, email marketing is tops when it comes to both customer acquisition and retention. According to research, four-fifths of these professionals said email helps contribute to this outcome. In February and March 2016,...

Spamming, Speeding, Spiffing, Spoofing, and Sputtering, Oh My!

by Jeffrey Henning | Jul 18, 2017 | Blog

We work with a range of panel companies and publications, all of which have different strengths and weaknesses. Because we use third-party sources, we are objective about the quality of those sources, and data cleanse the results based on respondent behaviors....

Getting to YES with Point of Purchase/Point of Sale Financing

by Jeffrey Henning | Jul 12, 2017 | Uncategorized

Have you ever thought about buying furniture, appliances, airline tickets, or healthcare services using an instantly approved lease or loan? For individuals who do not have the cash or liquid assets to make a significant purchase outright, or who do not feel...
Social Media Listening: How PR Firms Satisfy Clients

Social Media Listening: How PR Firms Satisfy Clients

by Jeffrey Henning | Jul 11, 2017 | B2B Surveys, In the News, Social Media Surveys

Social media monitoring is one of the most critical factors determining executives’ satisfaction with their PR firms, new research reveals. Business executives see only earned media services and developing earned media coverage as more important, according to the PR...
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