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The Impact of the Agency Selection Process on PR Programs and Outcomes

The Impact of the Agency Selection Process on PR Programs and Outcomes

by Jeffrey Henning | Jul 29, 2019 | B2B Surveys, Employee Surveys, In the News

While public relations trade media and organizations do a good job tracking and recognizing agency new business wins, agency/client programs and innovations, and other sector-wide developments, one issue has received scant attention until now: how organizations go...
National Survey of Small Businesses Reveals Growing Technology Adoption

National Survey of Small Businesses Reveals Growing Technology Adoption

by Jeffrey Henning | Jul 24, 2019 | B2B Surveys, Employee Surveys, In the News, Retail Surveys, Small Business Surveys

It’s not surprising that many small business owners are turning to technology to solve these challenges and are succeeding in doing so. More than half (51 percent) have adopted business management software. Benefits associated with deploying business management...
National Survey of Small Businesses Reveals Growing Technology Adoption

Report: Small Businesses Turn to Technology to Deal with Challenges

by Jeffrey Henning | Jul 24, 2019 | Uncategorized

…The top areas of technology investment in 2019 for small business owners are marketing software (36 percent), point-of-sale systems (35 percent), and data security (25 percent). Small-business owners are also prioritizing marketing efforts to improve sales in...

23 Market Research Thought Leaders to Follow on Twitter

by Jeffrey Henning | Jul 23, 2019 | In the News

Without data and market research, you wouldn’t be able to provide a great employee, brand, product, or customer experience because you couldn’t understand how to accomplish it. Sure, you could make your best guess, but in today’s competitive landscape, guessing will...

Researchscape Launches Automated Reporting Tool

by Jeffrey Henning | Jul 16, 2019 | In the News

In the US, Jeffrey Henning’s Researchscape International has launched ResearchStory, a new AI-powered tool to help MR execs generate quick, accurate and detailed reports based on their findings. Developed with feedback from hundreds of research end-users,...
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