by Jeffrey Henning | Feb 1, 2011 | Blog
When you think of “data collection,” you typically think of focus groups, mall intercepts, CATI, IVR, OMR and the like. One of my mentors early on taught me to look for unconventional sources of data to answer client questions, and her advice is more useful than ever...
by Jeffrey Henning | Jan 1, 2011 | Blog
Nothing is more nebulous in marketing than brands. What are they? Why do people adopt one brand over another? What makes people brand loyal?It’s not like we evolved to relate to brands. Heck, we weren’t even intelligently designed to relate to brands. After all,...
by Jeffrey Henning | Dec 1, 2010 | Blog
We are the Village Green Preservation Society God save Donald Duck, Vaudeville and Variety We are the Desperate Dan Appreciation Society God save strawberry jam and all the different varieties Preserving the old ways from being abused Protecting the new ways for me...
by Jeffrey Henning | Nov 1, 2010 | Blog
After attending a recent conference, I was surprised at how few market research executives were on Twitter. Twitter is now one of the Top 20 most visited sites in the United States, and it is a promisingly fertile area for supporting social media research. Where...
by Jeffrey Henning | Oct 1, 2010 | Blog
The recent Russian spy ring was breathtaking in the sheer mundaneness of the resulting espionage. It was long term, deep cover, and most of the spies lived quiet domestic lives in the suburbs. Some had even married. Their reports were on everyday American life. To me,...
