by Jeffrey Henning | Jun 13, 2011 | Blog
Recently we were reporting the results of a survey on brand preference. The customer’s first reaction was that the data was wrong – “I know Brand Y has nowhere near that market share,” he said. He was right: Brand Y was a regional player with single-digit...
by Jeffrey Henning | May 1, 2011 | Blog
One town over from us is a small amusement park, with a mini golf course, a driving range, a racetrack and two arcades (one for regular video games, one for redemption for prizes). It’s never particularly crowded, but is always a nice way to spend an afternoon or a...
by Jeffrey Henning | Apr 1, 2011 | Blog
It has become fashionable to say that the survey is dead. Ray Poynter, founder of The Future Place, and as passionate a public speaker as we have in market research, interrupted a measured defense of survey research with the cry of “Rubbish!” Ray said that he expects...
by Jeffrey Henning | Mar 1, 2011 | Blog
International surveys may be the type of survey-research projects most likely to go over budget, costing you more dollars, pounds and Euros than you planned for. As I think back over 22 years of research studies, the majority of project overruns involved fielding a...
by Jeffrey Henning | Feb 9, 2011 | Blog
Mike Brown of The Brainzooming Group spoke at today’s AMA virtual event, “Changing the Game: Innovations for Future Success”. Innovation is “a fundamental, valuable improvement relative to the status quo”, yet – despite the importance of innovation – many...
