Research News: We are the 1% of #MRX Tweets

Of the 947 unique links shared by the #MRX Twitter community last week, here are the 1% (rounding up) that were retweeted the most: The Winners of The Research Transformation award – Jon Puleston, VP of innovation for GMI, ran a contest for the Festival of NewMR in...

Rocks, Pebbles, Sand: Building Research Excellence

Where do the largest companies spend their market research budget, so that they can help their organizations the most? How do they innovate bigger and better, develop strategies that align with customer needs and continuously support product deployment to consumers at...

The Predictioneeer’s Game: Lessons from Dictators

Bruce Bueno de Mesquita, a professor with New York University and Stanford and author of The Predictioneer’s Game: Using the Logic of Brazen Self-Interest to See and Shape the Future, discussed wht makes organizations work at TMRE 2011. “Surprising, sad truths”...

The Art of ChoosingIndistinguishable Options

Sheena Iyengar, author of The Art of Choosing, was the morning keynote at TMRE 2011. Sheena’s book was one of the top 10 business books on Amazon in 2010. Her topic was the most pressing problem related to choices in the modern world, a problem known by many...

Intersection of New Technology and Qualitative Research

Matt Warta of GutCheck and Katy Thomas, PhD, of (R)evolution presented at TMRE 2011. Matt says that we are in the “early innings” of online qualitative research. The intersection of Internet adoption and affordable technology leads to incredible innovation: In 2000,...