Introduction to Consumer Confidence Measures

The three most prominent measures of consumer confidence in the U.S. economy are: The University of Michigan’s Index of Consumer Sentiment (ICS), established in 1946. The Conference Board’s Consumer Confidence Index® (CCI), established in 1967. Bloomberg’s Consumer...

New York AMA’s GreenBook: #35 on the Researchscape 50

Coming in 35th of the Researchscape 50 — the most mentioned sites on the #MRX Twitter channel — is New York AMA’s blog, GreenBook, subtitled “The Guide for Buyers of Market Research”. GreenBook, an annual directory of focus group facilities and research firms that has...

eMarketer: #38 on the Researchscape 50

Coming in 38th of the Researchscape 50 — the most mentioned sites on the #MRX Twitter channel — is eMarketer’s newsletter, eMarketer Daily. Serving more than 750 corporate subscribers in 70 countries, eMarketer curates research about digital marketing from across the...