Coming in 31st of the Researchscape 50 — the most mentioned sites on the #MRX Twitter channel — is the site of the Market Research Society, “The World’s Leading Research Association”. The Market Research Society was originally a UK research organization — er, organisation — but has grown into a worldwide society with members in 60 countries. It’s best known for its magazine, Research, and it’s companion website, Research Live, as well as its annual awards celebrating research.
Some of MRS’s top #MRX posts:
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Author Notes:
Jeffrey Henning
Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.
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