by Jeffrey Henning | May 4, 2013 | entertainment
TV watchers do not feel compelled to choose between traditional pay TV or online sources of entertainment, instead considering online content to be a complement to traditional TV. According to a survey by Hub Entertainment Research: 73% say that they have watched TV...
by Jeffrey Henning | Apr 30, 2013 | entertainment
“For the first time in the 15 years we’ve conducted this survey, the top 4 products making headway in U.S. households are mobile devices.” – Kevin Tillmann, senior research analystTablets, smartphones, e-readers, and wireless hot spots jumped in household...
by Jeffrey Henning | Apr 17, 2013 | Blog
Consumers are increasingly multitasking while watching TV, integrating “second screens” into their viewing experience, argues the global management consultancy Accenture, based on results of a new survey. Multitasking in front of the TV used to be about reading. Now...
by Jeffrey Henning | Apr 16, 2013 | Blog
In a study on TV watching, Accenture asked timely questions about the Netflix original series, House of Cards – though an errant skip pattern makes interpreting the results harder than usual. What was special about House of Cards is that, in a first, the entire season...
by Jeffrey Henning | Apr 15, 2013 | Blog
April 15 is the day U.S. taxpayers are required to file their federal income tax returns. What does recent research from pollsters and market researchers tell us about the attitudes of American consumers towards taxes? Pew Research hits us with the surprising news...
