by Jeffrey Henning | May 18, 2013 | Blog
Scott Keeter of Pew Research Center discussed Pew’s experiments with Google Consumer Surveys at the AAPOR annual conference in Boston today. While Pew Research remains committed to rigorous, probabily-based sampling for all major work, Scott took pains to point...
by Jeffrey Henning | May 17, 2013 | Blog
Jenny Marlar of The Gallup Organization moderated this AAPOR Annual Conference session today on sampling and data quality concerns for online surveys. The Performance of Different Calibration Models in Non-Probability Online Surveys Julia Clark and Neale El-Dash of...
by Jeffrey Henning | May 4, 2013 | entertainment
TV watchers do not feel compelled to choose between traditional pay TV or online sources of entertainment, instead considering online content to be a complement to traditional TV. According to a survey by Hub Entertainment Research: 73% say that they have watched TV...
by Jeffrey Henning | Apr 30, 2013 | entertainment
“For the first time in the 15 years we’ve conducted this survey, the top 4 products making headway in U.S. households are mobile devices.” – Kevin Tillmann, senior research analystTablets, smartphones, e-readers, and wireless hot spots jumped in household...
by Jeffrey Henning | Apr 17, 2013 | Blog
Consumers are increasingly multitasking while watching TV, integrating “second screens” into their viewing experience, argues the global management consultancy Accenture, based on results of a new survey. Multitasking in front of the TV used to be about reading. Now...
