by Jeffrey Henning | Nov 9, 2015 | Blog
At last week’s TMRE conference, BV Pradeep, Global Vice President, Consumer and Market Insights at Unilever presented on the topic of “Building Brand Equity – A New Paradigm for the New Connected World.” He posited that the old rules of branding...
by Jeffrey Henning | Nov 6, 2015 | Blog
I’ve been reading a lot of articles about content marketing and attending conferences that feature seminars on the “death of interrupt advertising.” As a result, I was intrigued to see how Duane Varan, Chief Research Officer of ESPN Media and Advertising...
by Jeffrey Henning | Nov 6, 2015 | Uncategorized
As they seek to develop and implement big data strategies, companies are increasingly nervous about the inability of their existing IT infrastructure to handle huge increases in data from emerging sources like the Internet of Things and sensor data. Read more at...
by Jeffrey Henning | Nov 5, 2015 | Blog
At the 2015 Fall conference John Mitchell, president of AMS (Applied Marketing Science), reviewed the results of a survey of 315 product and marketing managers. The goal: correlate research methodologies with success in innovation to identify the most critical factors...
by Jeffrey Henning | Nov 5, 2015 | Blog
At the Fall 2015 NEMRA event, Elizabeth Hassett, a senior customer insights analyst with Vistaprint, discussed how the firm uses the Net Promoter Score to understand its 16 million customers. In its annual report, the company cites the importance of market research....
