by Jeffrey Henning | Oct 30, 2015 | Blog
On Tuesday night, the Community Managers Meetup in New York City hosted a great panel on the topic of “Social Media, Brands and Holidays”, with participants including Kate Gold, Social Media Director at Food Network; Ying Huang, Senior Organic Marketing...
by Jeffrey Henning | Oct 29, 2015 | Blog
At the recent Skyword Content Rising event in New York City, Rob Robinson told his story of developing a content marketing team as Integrated Marketing Manager at Tom’s of Maine, a socially conscious provider of personal care products. He started his story by relating...
by Jeffrey Henning | Oct 23, 2015 | Blog
The newest season of Dr. Who is underway, and the series in general has a few lessons for market research. But what can we learn from a time-traveling, two-hearted alien obsessed with Britain? The first thing that we can learn is the sheer constancy of human nature....
by Jeffrey Henning | Oct 7, 2015 | Blog
At the closing keynote of the Marketing Research Association’s Corporate Researcher Conference in St. Louis today, Dr. Jennifer Golbeck from the University of Maryland discussed the types of insights that computer science can find and will delve into 1) which parts of...
by Jeffrey Henning | Oct 6, 2015 | Blog
Bob Cuneo of Brädo Creative Insight transformed his ad agency into a marketing research firm to more creatively meet client needs through better concept testing. Bob defines a concept as “a succinct representation of an idea; a positioning, advertising, or new product...
