by Jeffrey Henning | Jun 24, 2016 | Uncategorized
55% of respondents from organizations that are not implementing any personalization yet, plan to use website or in-app personalization (web or mobile) within the next year. Of those already using personalization, 89% report an improvement or “lift”, and of those, 53%...
by Jeffrey Henning | Jun 15, 2016 | B2B Surveys, Employee Surveys, Human Resource Surveys, In the News, Retail Surveys
According to Evergage’s “2016 Trends in Personalization” report, 85 percent of marketers are using personalization this year. Conducted with Researchscape International, the study also found that most companies’ initiatives didn’t make the cut. Fifty-five percent of...
by Jeffrey Henning | Jun 9, 2016 | Uncategorized
An independent 2016 Crypto-Ransomware Report, commissioned by Intermedia and executed by market-research consultancy Researchscape International, found that paying for restored access is more about losing productivity during downtime than it is the cost of the ransom....
by Jeffrey Henning | Jun 1, 2016 | B2B Surveys, Consumer Surveys, In the News, Petcare Industry Surveys, Transportation Surveys
Last year, pet boarding and daycare facilities faced an onslaught of challenges from canine flu to historic flooding to organized online competition from uncertified pet sitters. Daycare went mobile as pet boarding trailers — some certified, some not — camped out in...
by Jeffrey Henning | May 18, 2016 | Blog
The GreenBook team included a new section on panel satisfaction in their GreenBook Research Industry Trends Report survey of 2,087 researchers around the world. While some survey researchers can make do with house lists and their own panel, 79% use panel providers....
