by Jeffrey Henning | May 10, 2016 | Blog
If gamification applies elements of games to non-game contexts, then research gamification applies elements of games to market research projects. Here are some case studies illustrating how applying even one or two elements of a game to a research project improves the...
by Jeffrey Henning | May 6, 2016 | In the News
The madness of real-time marketing continues to plague the headlines of blog posts, white papers, research reports, case studies videos and event topics. If you don’t believe me and have 43 minutes to spare, you’ll find enough real-time goodness to last a lifetime in...
by Jeffrey Henning | May 6, 2016 | Uncategorized
Researchscape surveyed 275 IT experts in the month of January and the results are surprising… Over half of those surveyed, did not identify ransomware as a top security threat. Yet, 65% of those surveyed reported having a moderate to extreme concern regarding...
by Jeffrey Henning | May 3, 2016 | Blog
I’m just about to start analyzing my section of the most recent GreenBook Research Industry Trends Report, but before I do I wanted to share again some of the findings from the last report. The GreenBook team conducted a global survey of 2,087 researchers. When...
by Jeffrey Henning | Apr 27, 2016 | Blog
Thinking about our presentations on agile market research recently reminded me of a story from my younger days. In that time, I worked in a single story office building on a residential street in suburban New Jersey. The primary client for the team where I was...
