The second installment of our survey for Blue Yonder was just released and contains insights into the future of retail and e-commerce. The survey, conducted in October 2020, used feedback from 300 senior executives with experience in a range of retail fields located in the US. The majority of those surveyed sought to prioritize increasing the existing capacity (43%) and productivity (42%) of supply chains over the course of the next 12 months.
Also of note was that 48% of executives want to improve pricing and promotion, in order to ensure profitability from market launch until markdown, with another majority seeking improvement in the picking processes (39%) and reduction of warehouse costs (38%).
Read the full article at Chain Store Age.
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Author Notes:
Jeffrey Henning
Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.
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