Our survey for Blue Yonder was mentioned in an article giving advice to marketers on how to utilize personalization to improve e-commerce and reach more consumers. Specifically it references that “A recent Researchscape International study found that marketers overwhelmingly agree (99%) that personalization helps advance customer relationships, with 78% claiming it has a “strong” or “extremely strong” impact. And 92% state that their customers and prospects expect a personalized experience (up from 85% last year). When asked what drives personalization within their organizations, marketers cite delivering better customer experiences (89%), increasing loyalty (61%) and generating measurable lift/ROI (59%) as top motivating factors.”
Read the full article on Retail Info Systems.