On-Demand Omnibus Survey



When you need a large sample size to 10 or fewer questions, Researchscape offers an on-demand omnibus of 1,000 U.S. adults, aged 18 years old and up. You drive the schedule!

To achieve your objectives, Researchscape will professionally design up to 10 questions following research best practices. The questions will be fielded on your schedule in a shared omnibus study along with questions from a few other clients (who purchase the as-available omnibus).

Standard demographic data is provided and crosstabulated: generation, household income, gender, Census region, employment status, race and Hispanicity, educational attainment, marital status, and the presence of children in the household. Social research demographics are optional: political ideology, political party, religion and evangelicalism, and registered voter status. Additional demographics can be added as custom questions (e.g., home ownership, age of children, employment status). To improve representativeness, results are weighted by age, household income, gender, Census division, race and Hispanicity, and educational attainment; social research is weighted by additional political and religious variables as well. The deliverables include a Word report, a PowerPoint of the frequency results and key crosstabs, and an Excel crosstabulation file, as well as the raw data.

This fee includes up to 10 questions, where a question can be an essay question, a select-one question, a select-all-that-apply question with no more than 25 choices, a ranking question, or a pair of rows in a grid. In addition to custom questions, standard blocks of questions are available:

  • Unaided awareness / Aided awareness / Brand usage
  • Overall satisfaction and key driver analysis
  • Incidence check and profile

A question’s display can be conditional upon the answers of a prior question, for times when you have detailed follow-up questions for low-incidence populations; for instance, asking if consumers have purchased a product in the past 30 days, then following up with those who have.

Your questions will be included in a shared survey with questions from other Researchscape clients. All questions are confidential to each individual client. If you need a dedicated survey, check out the U.S. Nationally Representative Survey. If you need a different audience than all U.S. adults, check out Profiled B2C 1000 or Country Survey 1000.


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