by Jeffrey Henning | Mar 22, 2019 | Uncategorized
4A’s Research partnered with Researchscape, an agile market research consultancy, to survey 1,000 consumers on the brands they love, how they find new products, and factors that cause them to break up with a brand. The results revealed insights agencies can use for...
by Jeffrey Henning | Mar 7, 2019 | Consumer Surveys, Government and Policy Surveys, In the News
Opponents and supporters of a proposed bill on shared parenting voiced their opinions at the Statehouse on Thursday. Senate Bill 157 would impose a presumption that it is in the best interests of the child for fit, willing and able parents to have temporary joint...
by Jeffrey Henning | Mar 4, 2019 | B2B Surveys, In the News, Retail Surveys
Evergage, The 1-to-1 Platform company, announced milestones from a successful fiscal year, ending Jan. 31, 2019. As more organizations turn to Evergage to drive 1-to-1 digital engagement, Evergage’s FY18 revenues grew more than 50% over the previous year’s, while...
by Jeffrey Henning | Feb 21, 2019 | B2B Surveys, Cloud Platform Surveys, In the News
The buzz around the Customer Data Platform (CDP) technology category has exploded in recent years. I don’t think a day goes by when I don’t run into an article that mentions CDPs (although I am a tech marketer). But as with all new martech classifications, there is a...
by Jeffrey Henning | Feb 13, 2019 | B2B Surveys, Consumer Surveys, Healthcare Surveys, In the News
HeartFlow, Inc. announced the findings of a new consumer survey of more than 1,500 adults across the United States that sheds light on dangerous misconceptions and lack of awareness around heart disease, the leading killer in the U.S. The research shows that while...
