personalizaion Archives - Researchscape

Brands in Retail and E-Commerce Want to Create a Personal Customer Experience — but Are Not There Yet

by Jeffrey Henning | Nov 22, 2018 | B2B Surveys, In the News, Major Media, Retail Surveys, Worldwide Surveys

…In which channels do marketers apply services that create a personal experience for the customers? More than half of them use personalization in email and on their own websites, but only a quarter of them use it in their mobile sites and apps, according to a...