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Survey Shows Personalization Benefits, With AI-Based Personalization on the Rise

by Jeffrey Henning | Jun 13, 2019 | Uncategorized

When it comes to delivering top-notch customer experiences, one size doesn’t fit all. And what motivates one shopper to convert may be completely off-base for another. This isn’t news to retail marketers. They’ve long acknowledged the importance of treating customers...
TCI Releases Findings from its Annual MA Women’s Leadership Development Study, Shares Actionable Steps for Company Impact

TCI Releases Findings from its Annual MA Women’s Leadership Development Study, Shares Actionable Steps for Company Impact

by Jeffrey Henning | Jun 13, 2019 | B2B Surveys, Employee Surveys, In the News

This is the second year TCI distributed the confidential online survey to companies of all sizes and industries throughout the state with the goal of understanding what’s working to develop, retain and advance women employees in Massachusetts. The 2019 survey was...

The PR Agency Dilemma: How to Delight Clients over the Long Term

by Jeffrey Henning | Jun 6, 2019 | In the News

PR agencies may enjoy a honeymoon with clients after they win their business. After a couple years, or even a few months, the relationship often deteriorates. Steady performance erodes into boredom, then impatience, discontent, blame and finally dissolution of the...
20 Ways to Make the Live Chat Experience More Personal

20 Ways to Make the Live Chat Experience More Personal

by Jeffrey Henning | Jun 6, 2019 | Uncategorized

Have you ever called a customer service line in desperate need of assistance only to be greeted by an automated system? Have you ever gone on a company’s website, and initiated live chat support (with what you thought was a real person) only to have a poorly...
Five Key Gaps Limiting Visual Merchandising Confidence

Five Key Gaps Limiting Visual Merchandising Confidence

by Jeffrey Henning | Jun 3, 2019 | B2B Surveys, In the News, Retail Surveys

  How prepared are retailers to increase agility and support localization in their visual merchandising and space planning? New research from visual merchandising software firm One Door reveals important gaps in how merchandising strategies are communicated,...
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