by Jeffrey Henning | Nov 27, 2017 | Uncategorized
Delivering outstanding customer experiences has become a primary strategic objective for both B2B and B2C marketers. In the 2017 Digital Trends report by Econsultancy (in association with Adobe), surveyed marketing, digital, and ecommerce professionals selected...
by Jeffrey Henning | Nov 16, 2017 | B2B Surveys, Consumer Surveys, Finance Surveys, In the News
ME-focused digital banking app Seed is getting rid of its monthly fee and will now be free for customers. The San Francisco-based fintech used to charge its customers $9 per month, but after conducting a survey, CEO Brian Merritt told Bank Innovation that he realized...
by Jeffrey Henning | Nov 15, 2017 | In the News
Evergage, the real-time personalization platform company, today announced the availability of its newly published book, “One-to-One Personalization in the Age of Machine Learning,” authored by Evergage CEO Karl Wirth and Katie Sweet, Evergage’s...
by Jeffrey Henning | Oct 25, 2017 | B2B Surveys, Employee Surveys, In the News, Professional Service Surveys, Retail Surveys
Mission Control Marketing, the essential agency partner to the CMO at mid-sized b-to-b organizations, today revealed new findings from its study about mapping the impact of marketing on the b-to-b customer journey. In partnership with market research firm,...
by Jeffrey Henning | Oct 12, 2017 | In the News
Mobility remains a top security concern for IT staff in the US, even as the borderless office continues to become a mainstream model—but confidence in addressing the threat is lacking.As organizations are becoming increasingly distributed with more remote offices and...
