by Jeffrey Henning | May 6, 2019 | Uncategorized
Personalization continues to be an important component of good customer experiences. And with the trend toward customer data platforms (CDPs), which aim to bring customer data together in one place in order to activate on it to deliver more targeted experiences,...
by Jeffrey Henning | May 3, 2019 | B2B Surveys, Cloud Platform Surveys, Employee Surveys, In the News
When legacy Business Intelligence (BI) solutions emerged, the goal was to simplify data access and analysis across an entire company. Sadly, the benefits of these solutions were never realized. Decades later, companies still aren’t seeing the adoption they...
by Jeffrey Henning | May 1, 2019 | In the News
Email serves up a constant conundrum. We need it to get our work done, yet seeing the number of unread missives ratchet up over the course of the day can send even the most steady among us into a sweat. Unfortunately, we are often not our best selves coping with the...
by Jeffrey Henning | Apr 29, 2019 | Uncategorized
As we come to the anniversary of GDPR in the EU and an increasing focus on data collection, storage and use around the globe, one new report finds an increased interest from marketers on personalization. A new report, out from Evergage and Researchscape International...
by Jeffrey Henning | Apr 25, 2019 | Uncategorized
At Loyalty360, we’ve been seeing, for quite a long time actually, that personalization is extremely important. In discussions we’ve had with thought leaders in the customer loyalty space, personalized marketing has come out as a goal that many brands are seeking. That...
