At Loyalty360, we’ve been seeing, for quite a long time actually, that personalization is extremely important. In discussions we’ve had with thought leaders in the customer loyalty space, personalized marketing has come out as a goal that many brands are seeking. That is, brand representatives are no longer asking whether they should start personalization initiatives, but rather how to do so. A newly released, annual study from Evergage and Researchscape International confirms what we’ve seen.

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