by Jeffrey Henning | Aug 7, 2020 | B2B Surveys, In the News, Worldwide Surveys
In a study conducted for Evergage, a Salesforce company, we surveyed 326 marketing professionals across a range of locations and industries, about their thoughts on personalization in marketing. The study revealed that an overwhelming 99% of respondents agree that...
by Jeffrey Henning | Feb 11, 2020 | B2B Surveys, In the News, Retail Surveys, Worldwide Surveys
..“Effective personalization establishes that win-win relationship: Your customers get a better experience, and you get access to the data you need to treat them better.” It’s mutually beneficial – the more you know about your audiences, the more helpful and impactful...
by Jeffrey Henning | Aug 19, 2019 | B2B Surveys, In the News, Retail Surveys, Worldwide Surveys
Numerous research studies have confirmed that large majorities of marketers believe personalization improves marketing and business performance. For example, in the 2019 Trends in Personalization survey by Researchscape International, 70% of surveyed marketers said...
