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Where Do You Stand with Cross-Channel Maturity?

Where Do You Stand with Cross-Channel Maturity?

by Jeffrey Henning | Aug 7, 2020 | B2B Surveys, In the News, Worldwide Surveys

In a study conducted for Evergage, a Salesforce company, we surveyed 326 marketing professionals across a range of locations and industries, about their thoughts on personalization in marketing. The study revealed that an overwhelming 99% of respondents agree that...
Where Do You Stand with Cross-Channel Maturity?

Personalization Results from 3 Leading Companies

by Jeffrey Henning | Feb 11, 2020 | B2B Surveys, In the News, Retail Surveys, Worldwide Surveys

..“Effective personalization establishes that win-win relationship: Your customers get a better experience, and you get access to the data you need to treat them better.” It’s mutually beneficial – the more you know about your audiences, the more helpful and impactful...
Where Do You Stand with Cross-Channel Maturity?

With Personalization, Less Can Be More

by Jeffrey Henning | Aug 19, 2019 | B2B Surveys, In the News, Retail Surveys, Worldwide Surveys

Numerous research studies have confirmed that large majorities of marketers believe personalization improves marketing and business performance. For example, in the 2019 Trends in Personalization survey by Researchscape International, 70% of surveyed marketers said...

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Top 10 Posts

  • The 12 Methodology Questions You Must Be Prepared to Answer About Your Survey
  • Market Research Conference Calendar
  • When and How to Use Bipolar Scales
  • Rating Scales to use when Writing Surveys
  • The Case for 5-Point Unipolar Scales
  • Sample Matching
  • Yes/No Questions vs. All-That-Apply Questions
  • The Myth of Margin of Error
  • The Ideal Survey Length
  • Rewrite Agreement Scales to Eliminate Acquiescence Bias

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