Scan-And-Go Is a Lure for Shoppers

by | Jan 13, 2022 | Consumer Surveys, COVID-19 Surveys, In the News, Retail Surveys

For the Consumer Perception Report: Scan-and-Go Shopping in 2022, by Anyline, a mobile data capture solutions provider, Researchscape surveyed 1,502 US consumers about their shopping habits. “Customers don’t find Scan-and-Go faster but love it anyway. What gives? While the overall experience in-store may take the same amount of time, customers using Scan-and-Go use this time doing what they love, actually shopping, with less time on what they hate, standing in line.” The survey found that three quarters of those who use Scan-and-Go started doing so because of the COVID-19 pandemic and that they plan to continue using Scan-and-Go once the pandemic ends. The study was conducted from Dec. 3 to Dec. 6, 2021; results were weighted by eight demographic variables to reflect the overall U.S. population.

Read more at Chain Store Age, Retail Customer Experience, Financial Food, Multichannel Merchant, Supply and Demand Chain Executive, Retail Info Systems, Martech Series, Hospitality Technology, Winsight Grocery Business and ICX Association.

Author Notes:

Jeffrey Henning

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Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.