4 Tips to Ensure Your Retail Site is Optimized For 2021’s ‘Intelligent Store’

One of our surveys was mentioned in an article giving advice to marketers on how to utilize personalization to improve e-commerce and reach more consumers. Specifically it references that “A recent Researchscape International study found that marketers overwhelmingly agree (99%) that personalization helps advance customer relationships, with 78% claiming it has a “strong” or “extremely strong” impact. And 92% state that their customers and prospects expect a personalized experience (up from 85% last year). When asked what drives personalization within their organizations, marketers cite delivering better customer experiences (89%), increasing loyalty (61%) and generating measurable lift/ROI (59%) as top motivating factors.”

Read the full article on Retail Info Systems.