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Shoppers May Shun Retailers with Poor Product Suggestions
Email marketing is one of the most evergreen retail tactics. It's also one of the most targeted forms of messaging since recipients opt-in and often...
E-shoppers prefer ‘Try Before You Buy’ payment choice
Despite the growing popularity of online shopping, many consumers still have reservations about making purchases online, hence prefer 'Try Before...
Email’s Still the Most Common Channel for Personalization, but Efforts Remain Fairly Basic
More than three-quarters (77%) of marketers are personalizing their email marketing, which, joined by websites (52%), are the only channels in which...
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