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E-shoppers prefer ‘Try Before You Buy’ payment choice
Despite the growing popularity of online shopping, many consumers still have reservations about making purchases online, hence prefer 'Try Before...
Email’s Still the Most Common Channel for Personalization, but Efforts Remain Fairly Basic
More than three-quarters (77%) of marketers are personalizing their email marketing, which, joined by websites (52%), are the only channels in which...
Evergage Doubles Revenues for Third Straight Year, Delivering Personalization to More Than 3 Billion People
According to Evergage's fourth annual study, "2017 Trends in Personalization," conducted with Researchscape International, nine of out 10 marketers...
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