by Jeffrey Henning | Aug 19, 2019 | Uncategorized
Through personalization, progressive marketers turn user data and the power of artificial intelligence into fuel for business growth. This is what 98% of marketers believe, according to the Researchscape International survey. A dynamic and targeted experience...
by Jeffrey Henning | Aug 7, 2019 | Uncategorized
The survey results noted: “As salons and spas invest more in technology, their areas of focus speak to the priorities of consumers and the market. The top areas of investment in 2019 for salon and spa owners are marketing software (36%), POS systems (33%) and cloud...
by Jeffrey Henning | Aug 2, 2019 | Uncategorized
Less than 15 percent of the communications executives surveyed for the study said that they consulted such sources as trade media, online search engines, agency search platforms, professional societies or agency search consultants to help them find an agency....
by Jeffrey Henning | Jul 31, 2019 | Uncategorized
RFP Associates and CommunicationsMatch™, with the support of Researchscape, decided to explore these and related questions by conducting the first national study on the public relations search and hiring practices of Fortune 1000 companies and large associations. Our...
by Jeffrey Henning | Jul 31, 2019 | Uncategorized
DaySmart Software, makers of Orchid Spa Software, has released a report on technology trends impacting small businesses in the spa industry. The findings reveal how spa owners are leveraging technology to grow their businesses, and the challenges they’re facing along...
by Jeffrey Henning | Jul 31, 2019 | Uncategorized
Big companies spend roughly $15 billion a year on external PR counsel, yet more than a third of their chief communicators aren’t satisfied with their agencies — and even those that are largely content have their share of gripes. That, at least, is according to new...
