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Evergage Says Majority Of Brands Use Personalization

Evergage Says Majority Of Brands Use Personalization

by Jeffrey Henning | Jun 15, 2016 | B2B Surveys, Employee Surveys, Human Resource Surveys, In the News, Retail Surveys

According to Evergage’s “2016 Trends in Personalization” report, 85 percent of marketers are using personalization this year. Conducted with Researchscape International, the study also found that most companies’ initiatives didn’t make the cut. Fifty-five percent of...
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