by Jeffrey Henning | Feb 28, 2018 | B2B Surveys, Employee Surveys, Human Resource Surveys, In the News, Retail Surveys, Worldwide Surveys
According to Evergage’s fourth annual study, “2017 Trends in Personalization,” conducted with Researchscape International, nine of out 10 marketers say their customers expect personalized experiences. The often-cited study also examined how – and how...
by Jeffrey Henning | Jun 15, 2016 | B2B Surveys, Employee Surveys, Human Resource Surveys, In the News, Retail Surveys
According to Evergage’s “2016 Trends in Personalization” report, 85 percent of marketers are using personalization this year. Conducted with Researchscape International, the study also found that most companies’ initiatives didn’t make the cut. Fifty-five percent of...
