by Jeffrey Henning | Apr 17, 2013 | Blog
Consumers are increasingly multitasking while watching TV, integrating “second screens” into their viewing experience, argues the global management consultancy Accenture, based on results of a new survey. Multitasking in front of the TV used to be about reading. Now...
by Jeffrey Henning | Apr 16, 2013 | Blog
In a study on TV watching, Accenture asked timely questions about the Netflix original series, House of Cards – though an errant skip pattern makes interpreting the results harder than usual. What was special about House of Cards is that, in a first, the entire season...
by Jeffrey Henning | Apr 15, 2013 | Blog
April 15 is the day U.S. taxpayers are required to file their federal income tax returns. What does recent research from pollsters and market researchers tell us about the attitudes of American consumers towards taxes? Pew Research hits us with the surprising news...
by Jeffrey Henning | Apr 5, 2013 | Blog
Coming in 1st of the Researchscape 50 — the most mentioned sites on the #MRX Twitter channel — is Research Live. Originally started as a companion to Research magazine, Research Live has grown into the web news hub of the Market Research Society (which itself made the...
by Jeffrey Henning | Apr 4, 2013 | Blog
Coming in 2nd of the Researchscape 50 — the most mentioned sites on the #MRX Twitter channel — is GreenBook Blog. GBB is the leading market research blog, sharing voices from across the industry and around the world, under the stewardship of the staff of GreenBook...
by Jeffrey Henning | Apr 3, 2013 | Blog
Coming in 3rd of the Researchscape 50 — the most mentioned sites on the #MRX Twitter channel — is YouTube. Researchers highlight promotional videos, interviews at conferences, presentations and videos that are just plain fun. Some of YouTube’s top #MRX links from the...
