by Jeffrey Henning | May 21, 2018 | blog
Pros Respectful of all respondents’ contributions Increases the sample size for early questions Increases the reportable sample size for newsmaker surveys Reduces the bias of topic salience Cons Incompatible with quota sampling or weighting Confusing to readers when...
by Jeffrey Henning | May 8, 2018 | blog
Traditionally, race has been asked as a choose-one question. This oversimplifies the situation for multiracial citizens, as is discussed in detail in this excerpt from the November 2000 paper, “Measuring Our Nation’s Diversity: Developing a Common Language...
by Jeffrey Henning | May 1, 2018 | blog
Another insight I wanted to share from the most recent annual letter to Amazon shareholders: Six-Page Narratives We don’t do PowerPoint (or any other slide-oriented) presentations at Amazon. Instead, we write narratively structured six-page memos. We silently read one...
by Jeffrey Henning | Apr 30, 2018 | blog
In his most recent annual letter to shareholders, Jeff Bezos shared some perspectives on customer satisfaction: The American Customer Satisfaction Index recently announced the results of its annual survey, and for the 8th year in a row customers ranked Amazon #1. The...
by Jeffrey Henning | Jan 16, 2018 | blog
For this cycle of the twice-annual GRIT research-on-research study, we delved into the proportional usage of qualitative and quantitative techniques across projects. Overall, 59% of the techniques used are quant, and 35% are qual. (A project that used both would...
by Jeffrey Henning | Nov 28, 2017 | blog
From its beginning, Researchscape has managed its own panel of consumers, for use primarily on qualitative studies. As a surprise bonus of this, we were able to partner with other panel companies to reach broader or narrower audiences. No one panel can reach everyone:...
