by Jeffrey Henning | Jun 7, 2024 | Blog
We surveyed agencies and brands about their measurement practices.
by Jeffrey Henning | May 7, 2024 | Blog
Goals for newsmaker surveys focus your efforts and save you time and budget. Common goals might serve either the long term or short term.
by Jeffrey Henning | Apr 3, 2024 | Blog
When I’m reviewing a questionnaire, here are the top 10 things I remind my co-authors: Keep the respondent in mind – Write from their point of view, think of question order as a conversation, explain jargon, give them lists of choices that apply to them and allow them...
by Jeffrey Henning | Mar 1, 2024 | Blog
For ten years, I’ve been training an AI to do my job. Since I couldn’t hit up the neighborhood Jawas to buy an off-the-shelf droid, we have had to build our own AI. So far, I’ve broken up my job into 2,725 tasks, of which we’ve implemented 1,161. These tasks have...
by Jeffrey Henning | Feb 21, 2024 | Blog
Randomizing choice lists is one of the easiest ways at your disposal to greatly improve the quality of your survey data.
by Jeffrey Henning | Dec 21, 2023 | Blog
Think of panel as the electrical grid that powers the MRX industry. Like energy providers, panels have varied sources.