by Jeffrey Henning | Nov 17, 2021 | Blog
Agreement scales, measuring how much the public agrees or disagrees with a particular idea, are one of the most popular types of questions. Unfortunately, they are also one of the least reliable types of questions. Since respondents tend to exaggerate their actual...
by Jeffrey Henning | Oct 28, 2021 | Blog
The U.S. Census Bureau has been slowly releasing data from the 2020 Census and as a result we’ve made a couple of updates to our work. First, and most easily, we’ve updated the target proportions that we weight survey data to. Second, and a bit more involved, we’ve...
by Jeffrey Henning | Sep 30, 2021 | Blog
Our standard practice for business-to-business surveys and surveys of our clients’ own house lists is to include the responses from incomplete surveys. Depending on the topic and the length of the survey, 10% to 30% of respondents may not complete the entire...
by Jeffrey Henning | Aug 31, 2021 | Blog
Bipolar scales such as Completely dissatisfied to Completely satisfied tend to be overused and misused in survey research today and can often be replaced with unipolar scales such as Not at all satisfied to Completely satisfied. And even when bipolar scales are more...
by Jeffrey Henning | Jul 30, 2021 | Blog
As teams assemble questionnaires for us to review, these draft survey instruments often end up with a mishmash of scales, with different questions having scales with three, four, five, seven, eleven, or more items, as everyone incorporates their favorite scale. One of...
by Jeffrey Henning | Jun 16, 2021 | Blog
An easy way to follow the best practice of using 5-point fully-labeled unipolar scales when writing surveys is to use common rating scales like the following. Common Unipolar Scales Frequency: Never, Rarely, Sometimes, Often, Always Importance: Unimportant,...
