Asking About Race and Ethnicity

Traditionally, race has been asked as a choose-one question. This oversimplifies the situation for multiracial citizens, as is discussed in detail in this excerpt from the November 2000 paper, “Measuring Our Nation’s Diversity: Developing a Common Language...

Jeff Bezos on Narratives in Business Decision Making

Another insight I wanted to share from the most recent annual letter to Amazon shareholders: Six-Page Narratives We don’t do PowerPoint (or any other slide-oriented) presentations at Amazon. Instead, we write narratively structured six-page memos. We silently read one...

Jeff Bezos on Divinely Discontent Customers

In his most recent annual letter to shareholders, Jeff Bezos shared some perspectives on customer satisfaction: The American Customer Satisfaction Index recently announced the results of its annual survey, and for the 8th year in a row customers ranked Amazon #1. The...

Use of Traditional Methods in Market Research

For this cycle of the twice-annual GRIT research-on-research study, we delved into the proportional usage of qualitative and quantitative techniques across projects. Overall, 59% of the techniques used are quant, and 35% are qual. (A project that used both would...

The Electrical Grid of Panel Providers

From its beginning, Researchscape has managed its own panel of consumers, for use primarily on qualitative studies. As a surprise bonus of this, we were able to partner with other panel companies to reach broader or narrower audiences. No one panel can reach everyone:...