Order Bias Is a Larger Source of Error Than You Think
Randomizing choice lists is one of the easiest ways at your disposal to greatly improve the quality of your survey data.
The Electrical Grid of Panel Providers
Think of panel as the electrical grid that powers the MRX industry. Like energy providers, panels have varied sources.
The Diseconomies of Scale of Survey Research
Typically the more you purchase, the lower the price. Not consistently so with survey sample size.
Modular Surveys: Shorter Surveys with More Questions
Given the trend towards 8-minute surveys, how do you shorten your survey while packing in as many questions?
Replace Annual Plans with Agile Strategic Planning
While we use agile software development, we only recently switched to agile strategic planning.
Rating Scales to use when Writing Surveys
To follow the best practice of using 5-point fully-labeled unipolar scales, use common rating scales like the following.