Improving the Respondent Experience

Improving the Respondent Experience

Respondents are the life blood of survey research, and we regularly conduct research to serve them better. One item that surprised some attendees of my MRII ESOMAR webinar on questionnaire design was the volume of rich responses that I get to my survey closing...
The Ideal Survey Length

The Ideal Survey Length

In a recent webinar, Aaron Platshon said in regard to survey length: “Eight minutes is the new ten minutes.” The advice had been to shorten surveys to ten minutes, but that’s no longer good enough.

Issues with Grid Questions

Issues with Grid Questions

Grid or matrix questions are a concise technique for visually representing a series of items to be rated on a common scale. Unfortunately, grid questions raise a number of issues.

Common Mistakes when Writing Survey News Releases

Common Mistakes when Writing Survey News Releases

Survey news releases have their own unique needs, in part due to the statistical material they present. Here are some common mistakes made when reporting survey results: Overgeneralizing. Claiming “X% of widget vendors use the cloud” is an exaggeration of how...
A Decade of Continuous Innovation

A Decade of Continuous Innovation

As we celebrate our 10th anniversary since the founding of Researchscape, I have a newfound appreciation for our dedication to continuous innovation. At this point, our team has logged 2,128 suggestions for process improvements and implemented 825 of them in...