Martha Guidry, author of Marketing Concepts that Win discussed her book at “Spring Into Action”, the New England Marketing Research Association conference last week in Waltham, Massachusetts. One of the most common problems she sees with marketing concepts is that they lack focus: they often blur the line between a core idea concept and a positioning concept, and they often include so many benefits and features that they test well but perform poorly in the market.
Cart
Top 10 Posts
- Market Research Conference Calendar
- Pros and Cons of Including Partial Responses to Surveys
- The High-Tech, Low-Effort Loans Winning Over Online Shoppers
- GRIT Report – GreenBook Research Industry Trends Report
- PDI Releases New C-Store Shopper Report
- Common Mistakes when Writing Survey News Releases
- Video Game Player Survey: 76% of U.S. Adults Online Play Games
- Asking About Race and Ethnicity
- The Gold Standard: Probability Sampling
- Superstitious Fans More Satisfied With NFL