Martha Guidry, author of Marketing Concepts that Win discussed her book at “Spring Into Action”, the New England Marketing Research Association conference last week in Waltham, Massachusetts. One of the most common problems she sees with marketing concepts is that they lack focus: they often blur the line between a core idea concept and a positioning concept, and they often include so many benefits and features that they test well but perform poorly in the market.
Cart
Trending Posts
- When and How to Use Bipolar Scales
- Pros and Cons of Including Partial Responses to Surveys
- The Press Doesn’t Care About Your ICP
- Market Research Conference Calendar
- Measuring the ROI of PR
- Survey Shows Millennial Parents Want Sustainable Baby Gear
- Boxed Water™ National Survey Reveals Recycling Apathy Among Gen Z/Millennials
- 12 Types of Non-Probability Sampling
- The Case for 5-Point Unipolar Scales
- Rating Scales to use when Writing Surveys
Top 10 Posts
- Easier and Faster than You Think to Make News around the World
- Setting Goals for PR Surveys
- Thought Leadership Programs for B2B PR Professionals
- The Press Doesn’t Care About Your ICP
- The Diseconomies of Scale of Survey Research
- Collaborating to Design Effective Questionnaires
- 10 Tips for Questionnaire Design
- Rating Scales to Use When Writing Surveys
- The 12 Methodology Questions You Must Be Prepared to Answer About Your Survey
- Using AI to Eliminate My Job