Surveys are a proven and effective method of generating publicity for organizations. For instance, Visa’s annual survey about prom spending has been...

Ultimately publicity is about generating business for organizations, yet most press releases aren’t optimized for this. Only 13% of 2016 survey...

Bloggers, in general, are even more pressed for time than reporters and are more likely to cut corners when reporting on your news release. All the...

Most survey news releases simply include a summary of key findings of the survey, without accompaniment. Modest additional effort can create news...

For representative results, it is more important that sampling be well designed than that there be thousands of responses. Unfortunately, this is a...

The typical survey reported in the 2016 corpus of news releases has 1,000 respondents (median size), with 73% having 500 or more responses, 55%...

Writing a questionnaire for a newsmaker survey is different than designing a customer satisfaction or general market research survey. Such general...

I’m old enough to remember typing pools – though not old enough to remember when the secretaries in them were using typewriters. They were using...

Probability sampling remains the gold standard for producing results that are representative of target populations. So much so that non-probability...

Where river sampling is typically a supplemental source of responses to panel surveys, intercept surveys gather all their responses by interrupting...

People who are willing to be members of panels differ in many ways from people who aren’t. This too lessens the representativeness of panel...