The Ideal Survey Length
In a recent webinar, Aaron Platshon said in regard to survey length: “Eight minutes is the new ten minutes.” The advice had been to shorten surveys to ten minutes, but that’s no longer good enough.
Issues with Grid Questions
Grid or matrix questions are a concise technique for visually representing a series of items to be rated on a common scale. Unfortunately, grid questions raise a number of issues.
6 Ways to Outcompete Other Newsmaker Surveys
The pitching of newsmaker surveys is becoming more competitive, with PR professionals improving the comprehensiveness of their campaigns.
Common Mistakes when Writing Survey News Releases
Survey news releases have their own unique needs, in part due to the statistical material they present. Here are some common mistakes made when...
A Decade of Continuous Innovation
As we celebrate our 10th anniversary since the founding of Researchscape, I have a newfound appreciation for our dedication to continuous...
The Case for Fully Labeled Scales
Your client says that questionnaire you’re writing should ask your customers “What is your overall satisfaction with our product?” and should use a...
Weighting Survey Results
The American Association of Public Opinion Researchers encourages journalists to ask how newsmaker surveys were weighted. Yet, of surveys announced...
Report Survey Results without Parroting the Questionnaire
When you analyze and report survey results, focus on the story you want to tell – don’t assume the questionnaire’s structure is the best for...
Asking About Race and Ethnicity
The U.S. Census Bureau has been slowly releasing data from the 2020 Census and as a result we’ve made a couple of updates to our work. First, and...
Conducting C-Suite Surveys Today
When I first started out in research, we would conduct executive interviews face-to-face. I would often both cold-call the executives in advance and...
Data Quality and the Tragedy of Mistrust
At the ESOMAR Insights Festival last week, Pete Cape of Dynata provided a wide-ranging “State of the Panel Industry” address, focusing on the theme...
Asking Too Much
Respondents will answer the questions you ask, but they may not spend the effort to be accurate. For some questionnaires, it’s simply not possible.