Rewrite Agreement Scales to Eliminate Acquiescence Bias
Agreement scales, measuring how much the public agrees or disagrees with a particular idea, are one of the most popular types of questions....
Asking About Race and Ethnicity
The U.S. Census Bureau has been slowly releasing data from the 2020 Census and as a result we’ve made a couple of updates to our work. First, and...
Pros and Cons of Including Partial Responses to Surveys
Our standard practice for business-to-business surveys and surveys of our clients’ own house lists is to include the responses from incomplete...
When and How to Use Bipolar Scales
Bipolar scales such as Completely dissatisfied to Completely satisfied tend to be overused and misused in survey research today and can often be...
The Case for 5-Point Unipolar Scales
As teams assemble questionnaires for us to review, these draft survey instruments often end up with a mishmash of scales, with different questions...
Conducting C-Suite Surveys Today
When I first started out in research, we would conduct executive interviews face-to-face. I would often both cold-call the executives in advance and...
Data Quality and the Tragedy of Mistrust
At the ESOMAR Insights Festival last week, Pete Cape of Dynata provided a wide-ranging “State of the Panel Industry” address, focusing on the theme...
The Questions That Leaders Should Ask When Presented Results
At the Insights Association NEXT conference yesterday, Andrea Jones-Rooy of New York University shared some perspectives for the questions that...
The Questions that Leaders Should Ask About Data
At the Insights Association NEXT conference yesterday, Andrea Jones-Rooy of New York University shared some perspectives for the questions that...
Scenario Planning For Insights Professionals
I recently was reviewing this scenario-planning workshop, not realizing it was run by Carol Shea, of Olivetree Insights. Seeing it, I reached out to...
Migrating Qualitative Projects Online
The Insights Association ran a great webinar on “Migrating Qualitative Projects Online” with Katrina Noelle of KNow Research and Scoot Insights and...
Conducting Research During A Pandemic
What should we keep in mind while conducting research during a pandemic? Good researchers, qual and quant, are empathetic. They empathize with...