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eMarketer: #38 on the Researchscape 50

by Jeffrey Henning | Feb 28, 2013 | Blog

Coming in 38th of the Researchscape 50 — the most mentioned sites on the #MRX Twitter channel — is eMarketer’s newsletter, eMarketer Daily. Serving more than 750 corporate subscribers in 70 countries, eMarketer curates research about digital marketing from across the industry.

Some of eMarketer’s top posts from the 178 shared on the #MRX channel last year:

  • Brands Look to Take Control of Negative Social Media Buzz
  • Big Data Has Arrived, but Executives See a Monetization Lag
  • Majority of US Smartphone Owners Use Devices to Aid Shopping
  • Mobile Ads Drive Purchases on PCs

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Top 10 Posts

  • Pros and Cons of Including Partial Responses to Surveys
  • When and How to Use Bipolar Scales
  • Market Research Conference Calendar
  • The Case for 5-Point Unipolar Scales
  • The Ideal Survey Length
  • Rating Scales to use when Writing Surveys
  • Sports Superstitions: Silly Superstitions of Others
  • The 12 Methodology Questions You Must Be Prepared to Answer About Your Survey
  • 12 Types of Non-Probability Sampling
  • Yes/No Questions vs. All-That-Apply Questions

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