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eMarketer: #38 on the Researchscape 50

by Jeffrey Henning | Feb 28, 2013 | Blog

Coming in 38th of the Researchscape 50 — the most mentioned sites on the #MRX Twitter channel — is eMarketer’s newsletter, eMarketer Daily. Serving more than 750 corporate subscribers in 70 countries, eMarketer curates research about digital marketing from across the industry.

Some of eMarketer’s top posts from the 178 shared on the #MRX channel last year:

  • Brands Look to Take Control of Negative Social Media Buzz
  • Big Data Has Arrived, but Executives See a Monetization Lag
  • Majority of US Smartphone Owners Use Devices to Aid Shopping
  • Mobile Ads Drive Purchases on PCs

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Top 10 Posts

  • When and How to Use Bipolar Scales
  • Pros and Cons of Including Partial Responses to Surveys
  • 12 Types of Non-Probability Sampling
  • Sports Superstitions: Silly Superstitions of Others
  • The Case for 5-Point Unipolar Scales
  • Rating Scales to use when Writing Surveys
  • The Ideal Survey Length
  • Asking About Race and Ethnicity
  • Sample Matching
  • Weighting Survey Results

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