April 15 is the day U.S. taxpayers are required to file their federal income tax returns. What does recent research from pollsters and market researchers tell us about the attitudes of American consumers towards taxes?
Pew Research hits us with the surprising news that 34% of Americans like or even love doing their taxes. The key driver of this affection is the chance of getting a refund, cited by 29% of those who like doing their taxes, while 17% say they enjoy doing their taxes because they are good at it. Of the 56% of Americans who dislike doing taxes, 31% find it to be too complicated and 24% consider it to be time consuming and inconvenient: only 9% complain they dislike taxes because they owe the government money or won’t receive a refund.
Read more at Green Book
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Author Notes:
Jeffrey Henning
Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.
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