April 15 is the day U.S. taxpayers are required to file their federal income tax returns. What does recent research from pollsters and market researchers tell us about the attitudes of American consumers towards taxes?
Pew Research hits us with the surprising news that 34% of Americans like or even love doing their taxes. The key driver of this affection is the chance of getting a refund, cited by 29% of those who like doing their taxes, while 17% say they enjoy doing their taxes because they are good at it. Of the 56% of Americans who dislike doing taxes, 31% find it to be too complicated and 24% consider it to be time consuming and inconvenient: only 9% complain they dislike taxes because they owe the government money or won’t receive a refund.