Coming in 25th of the Researchscape 50 — the most mentioned sites on the #MRX Twitter channel — is Advertising Age, the companion site to the weekly magazine, providing “Advertising Agency & Marketing Industry News”.
Some of Ad Age’s top #MRX posts from the nearly 200 shared in the past year:
- Even Sexy Brands Struggle With Low Engagement on Facebook – Less Than 1% of Fans – a Lot Less, in Most Cases – Actually Do Something
- Facebook Measurement Chief Advocates New Standard for Gauging Reach – Measuring Online Media in Gross Rating Points Is Just Preliminary Step
- Predict the Future? We Aren’t Even Reporting the Present Accurately – Our Media-Usage Data Is Riddled With Errors and Misleading Conclusions
- Ad Age Looks at Who’s Watching What Where – Research Offers Peek at Which Shows Get the Most Love Around the Country
Read Ad Age’s blog
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Author Notes:
Jeffrey Henning
Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.
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