Coming in 25th of the Researchscape 50 — the most mentioned sites on the #MRX Twitter channel — is Advertising Age, the companion site to the weekly magazine, providing “Advertising Agency & Marketing Industry News”.
Some of Ad Age’s top #MRX posts from the nearly 200 shared in the past year:
- Even Sexy Brands Struggle With Low Engagement on Facebook – Less Than 1% of Fans – a Lot Less, in Most Cases – Actually Do Something
- Facebook Measurement Chief Advocates New Standard for Gauging Reach – Measuring Online Media in Gross Rating Points Is Just Preliminary Step
- Predict the Future? We Aren’t Even Reporting the Present Accurately – Our Media-Usage Data Is Riddled With Errors and Misleading Conclusions
- Ad Age Looks at Who’s Watching What Where – Research Offers Peek at Which Shows Get the Most Love Around the Country