by Jeffrey Henning | Feb 1, 2019 | consumer-research, MRX Surveys
Earlier this week NFL columnist Mike Freeman tweeted the following: Unpopular belief: public opinion of Tom Brady outside of New England has shifted. Most people like him now. Don’t see him as a cheater. Instead view him as someone who has outlasted the accusations....
by Jeffrey Henning | Jan 17, 2019 | In the News
If you listened to episode 180 of The Big Web Show, you heard two key themes: 1) personalization is now woven into much of the fabric of our digital technology, and 2) designers need to be much more involved in its creation and deployment. In my previous article we...
by Jeffrey Henning | Jan 12, 2019 | B2B Surveys, Employee Surveys, In the News, Major Media, Professional Service Surveys, Retail Surveys
Events are infrequent but important. According to a survey we conducted in partnership with Researchscape, 97% of respondents who attend at least three events per year say that events have influenced their decision to choose a vendor. That’s an astonishing number. You...
by Jeffrey Henning | Jan 2, 2019 | consumer-research
To ensure our online samples are representative, for our omnibus survey and our other surveys, we quota sample by a range of demographics. We then rim weight the results by gender, age, region, race/ethnicity, Hispanicity, and educational attainment. For social policy...
by Jeffrey Henning | Dec 28, 2018 | In the News
It’s that time of year again, when we look ahead to the next year and ask all of the industry leaders we know to pull out their crystal balls and make predictions on what they see happening that will impact the analytics and insights industry. It’s a fun tradition,...
