by Jeffrey Henning | Dec 26, 2013 | Blog
Robert Moran of the Brunswick Group presented at the Greenbook Insights Innovation Exchange in Philadelphia today. He argued that research needs to “solve for acceleration — the acceleration in the rate of change in business, society and consumer demands.” To do this,...
by Jeffrey Henning | Dec 25, 2013 | Blog
At the ESOMAR 3D Digital Dimensions conference in Boston this week, Olga Churkina of Fresh Intelligence Research and Tristan Morris of PepsiCo shared a fascinating mobile ethnography case study which featured a game of Marketing VPs vs. Aliens. And the great news is...
by Jeffrey Henning | Dec 24, 2013 | Blog
As part of the IA webinar series, Inna Burdein, Ph.D., director of panel analytics with the NPD Group, discussed her research into survey length and effort. The session moderator – John Bremer, the chief research officer of Toluna – began by discussing the...
by Jeffrey Henning | Dec 23, 2013 | Blog
Besides leading questions, another common mistake I see in the draft questionnaires I’m sent is treating respondents like robots. Something about becoming a survey author inspires us to suddenly think of customers, prospects, and employees as automatons with total...
by Jeffrey Henning | Dec 22, 2013 | Blog
Matt Warta of GutCheck, an online qualitative research firm, and Brad White of Prophet, a brand and marketing consultancy, discussed agile market research in last week’s GreenBook webinar, “Researching Like It’s the 1990’s? Get Agile and Leap to 2013″. The on-demand...
