We fielded an online survey for Challenge, a leading U.S. farmer-owned butter brand. The respondents were 1,071 U.S. adults aged 21+, and was conducted from March 12 to 16, 2025, and found that the majority (90%) of respondents reported they do not cook dinner entirely from scratch, and more than half defined an easy meal as one that is ready in under 30 minutes. Additionally, we found that almost 70% of participants admitted to not using exact measurements when cooking with butter.
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Logan Mine
