We fielded an online survey for Challenge Diary, a leading U.S. farmer-owned butter brand. Nearly 70% of participants admitted to not using exact measurements when cooking with butter, supporting the premise for Challenge’s launch of pre-portioned cubes of butter. Additionally, nine out of ten (90%) respondents reported they do not cook dinner entirely from scratch, and more than half defined an easy meal as one that is ready in under 30 minutes.
This online survey of 1,071 U.S. adults aged 21+ was conducted by Researchscape International from March 12 to 16, 2025. The data was weighted to the U.S. population by eight demographic questions. The credibility interval is ±4 percentage points.
Read more on Bake Magazine, Perishable News, Progressive Grocer, Supermarket Perimeter, Globe Newswire, and BizWire Express.
Author Notes:
Logan Mine
