For accounting software firm Xero, we interviewed 542 small businesses in June for its study “Money Matters: The impact of economic conditions on the cash flow of US small businesses.” The goal of this research was to better understand the cash flow issues that face small business owners: 58% of owners report that concerns around cash flow have negatively impacted their personal wellbeing, with the worst impacts being on stress (84%), anxiety (79%), and sleepless nights (64%). Poor cash flow can also lead to owners being unable to pay their bills (22%) or even pay themselves (45%).
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Author Notes:
Jeffrey Henning
Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.
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