Our study for Cloudinary was highlighted in a recent article, with 1669 participants from Germany, the UK and the US taking part in October 2020. The goal of the study was to better understand the role of user-generated content in marketing, and the impact it has on purchasing decisions. The study also addressed how the pandemic has impacted UGC usage, and which kinds are the most impactful.
Another finding highlighted within “Photos drive purchase decisions: roughly half of the respondents (53% in Germany, 49% in UK and 55% in the US) ranked photos as being the most helpful content for researching purchases.” Additionally the study found that younger consumers are at a higher chance of creating UGC.
Read more at Yahoo! Finance.