…The survey found that companies are most interested in customer data, financial data, employee data, and sales transactions. Only 14% of survey respondents said they had access to all the data sources they needed. Bringing in external data presents a new set of challenges. Survey respondents said that common barriers to combining data sources are:

  • Combining data from different systems 28%
  • Merging from different sources 27%
  • Reformatting 25%

The report said that legacy, compartmentalized data integration systems can’t handle the speed, scale, and diversity of today’s data. Companies will only see the benefits of AI and cloud computing to the extent that internal data is usable.  The results in this report are from an online survey that was conducted in August 2019 by Researchscape International and Trifacta…

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Author Notes:

Jeffrey Henning

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Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.