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by Jeffrey Henning | May 5, 2021

A double-decker bus in Glasgow

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Top 10 Posts

  • The 12 Methodology Questions You Must Be Prepared to Answer About Your Survey
  • Pros and Cons of Including Partial Responses to Surveys
  • When and How to Use Bipolar Scales
  • The Ideal Survey Length
  • Market Research Conference Calendar
  • Sports Superstitions: Silly Superstitions of Others
  • The Myth of Margin of Error
  • Order Bias Is a Larger Source of Error Than You Think
  • Rating Scales to use when Writing Surveys
  • Rewrite Agreement Scales to Eliminate Acquiescence Bias

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