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Marketers Are Starting to “Get” the Real Benefits of Personalization

Marketers Are Starting to “Get” the Real Benefits of Personalization

by Dominic DeSousa | Feb 5, 2020 | B2B Surveys, Employee Surveys, In the News, Retail Surveys

According to data from Evergage/Researchscape International, marketers are starting to “get” one of the most fundamental values of personalized experiences. Yes, personalization drives immediate sales, but more importantly, it creates better customer experiences and...

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